Liberty Unveils New Corporate Identity in USVI, Ending AT&T Reign; Company Donates $100,000 to USVI Nonprofits
Liberty Mobile USVI on Tuesday launched its new corporate identity, brand, logo and slogan, “Your World, Better Connected” for the company’s operations in the U.S. Virgin Islands. The company also announced a $100,000 donation to six community organizations in the USVI through its nonprofit arm, the Liberty Foundation.
2021-10-20 12:42:43 - VI News Staff
Liberty in 2019 acquired the operations of AT&T in Puerto Rico and the U.S. Virgin Islands.
“Our new corporate identity represents a new beginning, a new Liberty that will deliver the best network, the best offers, and the best services,” said Naji Khoury, CEO of Liberty Mobile USVI. “We are proudly running a great operation with a rich history here in the USVI and, together with our expert and talented personnel, we are ready to write the next chapter. We are also reinforcing our commitment to support more communities across the territory.”
According to the release, mobile operations in the USVI will now be unified under the Liberty name and new logo. Its main element is the “connection portal” icon, which represents how Liberty services connect consumers to their world. It is also a symbol of the company’s promise to deliver technology, innovation, services, offers, and a customer experience that truly provides consumers with the best way to connect with what they value the most, wherever they are, hence the new slogan “Your World Better Connected,” stated the release. The orange hue represents energy and passion, while the blue shade illustrates the continuity of two leading telecommunication brands in the USVI and the global access the company provides to its customers.
Mr. Khoury explained that Liberty Mobile customers have five points of sales and services throughout St. Thomas and St. Croix. Three of them are open seven days a week. The same expert, friendly employees help customers get mobile services and products with consistency in service across touchpoints to provide them with best customer experience and constant innovation, Liberty said.
Customer service options will remain the same. Should customers have any questions, they can call 1(800)331-0500 or 611 from their mobile phones, where English-speaking representatives will handle their calls.