Gov. Jenniffer González Colón will attend the International Tourism Fair (FITUR by its acronym in Spanish) being held in Madrid, Spain, the governor’s office announced Wednesday.
Secretary of State Veronica Ferraiuoli Hornedo is serving as interim governor in González Colón’s absence. González Colón and Puerto Rico Tourism Co. (CTPR by its initials in Spanish) Executive Director Willianette Robles said Puerto Rico has already begun operations as part of its participation in the latest edition of FITUR. The global gathering for tourism industry professionals will have representation from 156 countries, where a variety of destinations and companies will be participating. FITUR opened Wednesday and runs through Sunday at the IFEMA exhibition centre in Madrid.
“We have no time to waste; we have to attract investment, enter new markets and strengthen the ones we have if we want a Puerto Rico of opportunities, and tourism is a fundamental part of our economic development,” González Colón said in a written statement. “FITUR is presented as a great opportunity to fulfill this purpose; the number of travel agents, reporters, and international influencers are a window that I know our team at the Tourism Company will know how to maximize.”