Lawmakers Press DLCA on Consumer Protections, Price Controls, and Business Accountability

The Licensing and Consumer Affairs Department (DLCA) faced scrutiny from lawmakers Monday, as senators demanded stronger consumer protections, clearer price monitoring, and better oversight of business practices.

Appearing before the 36th Legislature’s Government Operations, Veterans Affairs, and Consumer Protection Committee, Deputy Commissioner Myrna George outlined DLCA’s ongoing enforcement efforts, new initiatives, and challenges while lawmakers pushed for more aggressive regulatory action.

George reported that DLCA has resolved or forwarded approximately 320 consumer complaints over the past year, ranging from deceptive business practices and contract disputes to price gouging. The department also enforces key laws such as the Consumer Protection Law, the Price Control Act, the Unfair Business Practices Act, and the Truth in Pricing Law to ensure fair trade and prevent economic exploitation. However, committee Chair Sen. Avery Lewis challenged whether these laws were being adequately enforced, pressing DLCA on the need for a Better Business Bureau-style platform to expose fraudulent businesses and contractors.

He said he has submitted legislation toward this effort, stating, “We need a mechanism that will promote better service to our residents and visitors, and likewise, encourage increased value to the services provided to the public.”