Romance tourism market in bloom again, Premier says

The territory’s romance market has been showing signs of a resurgence, Premier Dr Wheatley has suggested.

The Premier gave that indication as he spoke to the House of Assembly (HOA) about some of the improvements being seen by the BVI Tourist Board (BVITB) recently.

“The romance market is also on the rise again as couples are now getting back to in-person ceremonies instead of the Zoom weddings,” the Premier said.

In addition to this, he said the honeymoon and renewal markets are also on the rise as the pandemic has slowed down and couples look forward to their destination honeymoons.

According to Dr Wheatley, the incentive market is also doing extremely well, with many groups on the books for the upcoming summer and through to 2024.

“These niche markets are fruitful ones for the BVI and the BVI Tourist Board will continue their marketing efforts to the incentive and romance niche markets to increase returns,” the Premier said.

According to Dr Wheatley, the BVI has already seen a full buyout for the year with multi-million dollar weddings planned at major resorts in the territory.