VI News Staff 1 year ago

USVI Track and Field Star Michelle Smith Signs Brand Deal with Adidas

Virgin Islands sports ambassador Michelle Smith partners with Adidas in a multi-year collaboration, bringing exclusive merchandise and new opportunities for fan engagement

The V.I. Track and Field Federation announced on Wednesday that Michelle Smith, a prominent sports ambassador for the U.S. Virgin Islands, has signed a Name, Image, and Likeness (NIL) partnership with global sportswear giant Adidas.

The collaboration represents a major step in Smith's career, pointing to new opportunities for both the athlete and the brand. Smith, a freshman at the University of Georgia, has quickly made a name for herself in the world of track and field. Her exceptional skills and dedication have earned her widespread recognition, and this partnership with Adidas further solidifies her status as a rising star in the sport, said the VITFF.

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